WHO: vive la femme, Bucktown's award-winning independent boutique exclusively for stylish women of size 

WHAT: FROCK-N-ROLL, a celebration of spring dresses to kick of vive la femme's 10th anniversary event series 

WHEN: March 22nd, 2012 6p-9p 

WHERE: 2048 N Damen and 2031 N Damen, Bucktown 

INFORMATION: Since 2002, vive la femme has been the only independent outpost in Chicago to offer plus size women classic and classy clothes, all in sizes 12-24. Over that time, vive la femme's mission to bring affordable and adorable fashion to fluffy fashionistas has come true thousands of times, having dressed almost five thousand women in feminine and flattering designs. Dresses have emerged as a cornerstone silhouette of vive la femme's signature style, and this spring is no exception. To kickoff a series of 10th anniversary events, vive la femme is pleased to announce FROCK-N-ROLL, the official debut of the spring dress season. Flirty florals, vintage-inspired cuts, and curve-friendly fabrics are all hallmarks of this seasons dress story. "I love dresses! I love dresses. I love dresses," explains vive la femme's owner and voluptuous visionary, Stephanie Sack. "The flatter my shape, defy trends, and are super comfortable. I always feel happy and sassy in a dress, and I know the vast majority of my curvy customers agree." With 2012's weddings, showers, and bachlorette parties approaching quickly, vive la femme's spring "teaser" styles are arriving weekly. 

violette, vive la femme's sister shoe store, will also debut spring sandals as well. Located at 2031 N Damen, violette is an oasis of cheap-n-cheerful footwear and accessories perfect for both vive la femme's customers, as well as street-chic shoppers of any body type. Sized between 7-11 and priced at just $59 or under, violette's seasonal shoe offerings will perfectly match vive la femme's dress-crazy spring styles. 

Attendees of FROCK-N-ROLL are encouraged to wear their favorite frock from vive la femme to commemorate the occasion. All new deliveries at both shops will be 20% off, and light refreshments will be served. "Opening vive la femme was a dream of mine from a very young age, and I am thrilled, honored, and humbled to have made it to this major milestone," says Ms. Sack. "As Chicago's only boutique for plus size shoppers, and as one of only a handful in the nation, I would encourage women of size to celebrate with me, and nab some rockin' new spring frocks!" vive la femme’s signature looks focus on classy and sassy options with a twist of whimsical flair that translates perfectly to creative workplaces, weekend adventures, and swanky events. Scrumptious comfort, modern versatility, and a flattering fit are also hallmarks of vive la femme’s favorite designers. 

CONTACT : Stephanie Sack, 2048 N Damen, 773,772.7429, vivelafemme@hotmail.com, www.vivelafemme.com