New Member Spotlight: Second City Insider

Posted by: Unknown on Tuesday, June 24, 2014

Wicker Park has become a proving ground for local start-ups, many of which are pushing various digital marketing tools. One of our very own WPB Members, Second City Insider has breached the bunch with a clean & dead simple customer rewards program. Your customers don't have to deal with an app or lose a punch card & you get full control of you rewards & direct contact to create & maintain return customers.

Francis Kestler has just made the move to open business, so you will likely see him around the neighborhood, checking in with his customers & making sure business is booming. You may also know Francis as BlueJacket Financial, & otherwise as a long time member & supporter of the Chamber. 

We were lucky enough to get a few words from Francis before he had to get back out & hit the pavement:

Briefly describe your business and introduce yourself. 

Our technology designs Loyalty and Mobile rewards for customers on behalf of merchants. With our technology merchants can rewards their customers by getting them to come back more frequently, touch base with customers who haven’t been returned in a while and also generating new businesses. We also do push marketing via text messaging.

Where did you get the inspiration to open your business?

Working with merchants in my area.

What’s the biggest lesson you’ve learned as a business owner?

You can never get back your time – so make it count!


What advice would you give to someone looking to start a business in Chicago?

Kind of advice for all businesses, are you looking to save money or make money?  

What product or service of yours are you the most excited about offering?

The push marketing via text messaging as well as no punchcards, apps or QC codes. 

What do you like the most about being located in Wicker Park Bucktown?

I live in the area.


What are the places in Wicker Park Bucktown that you cannot live without?

Nando’s Trattoria, Via Carducci, Leona’s, Joe’s Wine Shop.  Great restaurants and locales.


What kind of people are your customers?

Merchants, all local business merchants 

What can people expect when they walk in your front door?
Great customer service and no pushy sales effort. Either it works or it doesn’t for merchant.

10.  Do you have a great story about your business that you’d like to share?

Recently we installed our first tablet/kiosk in a large restaurant location and they love it.



Do you have any stories of successful cross-promotions that you have done with other local businesses? 

My business just started at beginning of June, so not much cross promotion yet. 




12.  What ways has the Chamber been helpful to building your business?

Contacts and support.

Interested in learing more about 2nd City Insider & how Francis may be able to help you? Look for him to chat at one of our upcoming Chamber Mixers or shoot him an email.


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